How to create a youtube watermark5/15/2023 ![]() ![]() Apple’s YouTube channel is a good example. Companies can use the platform to post product descriptions, how-tos, walkthroughs and more. YouTube works really well for explaining your product or service. Organizations such as Khan Academy are producing engaging videos that explain everything from math and history to economics. YouTube can become an amazing supplement to (and in some cases, replacement for) school classes. With its focus on long-form content, YouTube tends to work best for those who have a lot to unpack: reviews, unboxings, etc.) and those ready to make a purchase (e.g. ![]() ![]() This means YouTube content can be effective in addressing potential customers in the consideration stage (e.g. Unlike other social media primarily used for top of the funnel (TOFU) awareness building, YouTube can play a key role in the middle (MOFU) or even the bottom of the funnel (BOFU). Last but not least, YouTube is also very versatile as a marketing tool. There are many ways to make money on YouTube, from built-in advertising, to memberships, to partnering with brands to create sponsored content. YouTube is also one of the most monetizable platforms out there. While short videos on apps like TikTok and Instagram are used to pique interest and create awareness, YouTube presents an ideal opportunity to explain, educate and entertain without time restraints. YouTube is the best platform for anyone who wants to create long-form video content (i.e.
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